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Google Analytics provides us with information like the pages that you visited, how you arrived at our site, time spent on specific web pages and other such anonymous and non personally identifying information – So we don’t really know who you are.
Having access to such information in Google Analytics helps us understand what type of content visitors prefer, how people arrive at our website and how long they stay on our website. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website. We will not link, or seek to link, any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information. If you have submitted an information request or asked to be contacted, we may request your name and email address and potentially other non-specific demographic information. We do this firstly to ensure you are not a robot or spammer, and secondly because the more information we have on actual people, the better we can understand what content is of interest to potential members and other interested parties.